Cher is a research associate in the Human Factors and Vehicle Safety Research Program at the University of Iowa National Advanced Driving Simulator.  Her areas of research are driver performance assessment, eye movement, crash avoidance telematics and standards development.

Cher has spent the past ten years examining naturalistic teen driving behaviour, particularly the effect of providing feedback on driver safety and the prevalence of distracting behaviours.

Human Factors and Vehicle Safety Research Program, the University of Iowa National Advanced Driving Simulator
M.S., Industrial Engineering (Human Factors)
The University of Iowa, National Advanced Driving Simulator, 2401 Oakland Blvd., Iowa City  IA 52242
Tel: +1 319 335 6682