Clara has a background in Forensic and Clinical Psychology with a keen interest in why people engage in risk-taking behaviours. Clara is currently undertaking her PhD in evaluating the efficacy of road safety interventions (RSIs) through behavioural change techniques, such as message framing, message tailoring, peer2peer interventions, persuasion vs fear appeals. Clara is very enthusiastic about promoting health behaviour and applying social research to decrease young adults risk-taking behaviours.
Plymouth University, UK
PhD, Applied Psychology: Investigating Alternative Measures of Persuasion in Safe Driving Campaigns
Drake Circus

Plymouth, UK PL4 8AA

Email: clara.cutello@plymouth.ac.uk